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spotlight: ROUTE


Special thanks to ROUTE for sponsoring this post. 

ROUTE is a nonprofit, ethical boutique with both an online and physical storefront. They place a special emphasis on supporting women artisans around the world, making sure their stories are represented lovingly and honestly to customers. Today they're introducing the brand to Style Wise readers with a guest post. 

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Our goal is to inspire conversations, think thoughtfully about where and why we are purchasing, and do it all with a little bit of style.


We created Route with the knowledge that our fashion and clothing production system is unjust and exploitative. We want to bring another voice to the growing movement of people and organizations consciously working towards industry change.

 Education, as well as a call-to-action...


We are creating a community of women who want to consciously purchase. Route considers quality, fit, style and impact in every piece, carefully curating an impactful line.  Many of our jewelry pieces are named after a strong friend or woman we know and we are always looking for new suggestions. (Drop us a line, we’d love to name an item after a friend in your life.)

We have a strong desire to create a place where anyone can purchase simple timeless items that they are confident wearing. Our pieces are simple, beautiful, affordable, and classic.  It is a line that maximizes impact in communities, both locally and around the world. Our partner organizations support and employ talented women, bringing lasting change to their families and communities.


One of our partner organizations close to home and to our hearts is FORAI (Friends of Refugees and Immigrants), based in our neighborhood in St. Louis. They teach and employ women who then work out of their own home. Our most recent collaboration with these awesome women is a unique line of classic micro-jewelry. This little project gave us an excuse to spend some sweet time with FORAI’s artisans and friends.

The takeaway...


From the customers to the makers we are thrilled to be creating routes to relationships that change lives and change the world. Join us on the journey as we grow our community by asking hard questions, and making choices that enrich our lives and the lives of many others.


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Get 15% off at ROUTE with code, STYLEWISELOVE


Shop Route's fall collections here. Follow Route on Instagram, Facebook, and Twitter.

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