These days, if you're willing to put in a tiny bit of effort, moving your purchases out of the (big) box and into the ethical space is easier than ever. More and more people are realizing the importance of fair trade, sustainable packaging, and environmental awareness (not to mention healthy products), and as they do, clever little brands are popping up to meet those demands.
What I love about being in the ethical consumer-goods space is connecting with the people behind these brands – people who are taking what they know and making a dream happen. Every single one of them has heart. They put in tremendous amounts of work to pull a profit, but they're not just in it for the money; they're consciously trying to make a difference in the world, and most of all, for the people who make the goods they sell.
Perhaps it stands to reason then that my other favorite thing is introducing my network to the do-good brands and products I discover. It brings me such joy to tell the stories behind the pieces I've purchased! I guess I'm just a nerd about celebrating people who are stepping out with a lot of courage and making beautiful things.
Speaking of beautiful things...you may have noticed, but fair trade doesn't look so "fair trade" anymore. Not to get down on the pioneers of the movement in any way, but you know – there's a look. Today's fair trade is disguised as luxe fashion, on-trend jewelry with precious metals, and home goods that can rival any you'd find at Target.
1. Find an ethical marketplace.
2. Stalk a brand you love...
3. Try a subscription box.
So, happy shopping! A personal challenge from me to you is to move all your Christmas shopping over to ethical suppliers. It's completely doable, totally joyful, and doubly rewarding. You can do it. Let's change the world, okay?
Julie is the co-founder and marketing & innovation director over at bonJOY, a fashion, beauty, and living subscription box. She's a freelance copywriter, designer, and full-time dreamer who keeps her feet on the ground by making a home for her husband and little one. Julie lives in Colorado and always loves making a great connection: Julie@bonjoybox.com
Julie and I swapped posts this week. See my Ethical Gift Guide on the bonJOY blog!