A quick year-end review of the most popular posts on the blog this year according to Google Analytics.
Most Read Posts of 2016
Probably my most controversial post ever.
"One-for-one models, popularized by TOMS shoe company, operate under a 'Buy something, give something' branding strategy, wherein the consumer's original purchase triggers the donation of a good or service to someone in need. On the surface, there's nothing wrong with that, but in practice, the model often does more harm than good."