DoneGood is a browser extension and app developed with the express purpose of helping consumers avoid fast fashion and discover ethical brands without the burden of endless research.
I'd bet a day's wages that the number one reason people don't shop more ethically is because of the time it takes to sift through endless websites, articles, blogs, and marketing claims to find what they're looking for (a close second is price point). Though I'm an ethical shopping nerd, even I get exasperated over the difficulty of accessing and assessing ethical companies. Bloggers and advocates are working to change this in big and small ways every day, but without some creative thinking and intentional teamwork, we're not going to be able to make things much easier.
I downloaded the browser extension right when it premiered in late November, so I've been using it for more than 8 months. Not only does it allow me to pinpoint ethical alternatives when I'm doing a Google search for a particular brand or item, it offers up discount codes for a number of fair trade and social good brands right from your search page. And since February, it even alerts me when a website I'm on sells Trump products, allowing me to boycott them - or at least feel that necessary pang of guilt that I'm just as much of a sucker for retail giants like Amazon as any other consumer.
I prefer DoneGood over any other ethical application for one reason: it's incredibly user friendly (I don't even have the other apps). I don't have to consciously open it up to find ethical companies. I don't have to sift through needless copy. I don't even have to be thinking that much about being an ethical consumer for it to show up on my browser and reorient me to what matters.
As someone who has been working with ethical companies for nearly 5 years, I'm familiar with almost all of the brands DoneGood recommends (Groceries Apparel, YSTR, Amour Vert, ZADY, and Victoria Road to name a few), but for a new or less informed conscious consumer, I think this could be the first small step to getting on board with long term lifestyle change.
In addition to offering ethical alternatives, DoneGood partners with ethical brands to offer discount codes accessible immediately through the extension popup window. Most brands offer discounts of $20 or 20% off, which can make a big difference.
If you're searching for ethical items on your smart phone, DoneGood offeres an app that helps you narrow down your ethical criteria and find companies that sell what you need. It's a user friendly option when you don't have access to the browser extension.
DoneGood recently launched their first DoneGood Together offer, which provides an ethical item at a significant discount if a total sales threshold is reached. This allows companies to make some fast cash to support their artisans and helps consumers try out ethical products at a really accessible price point. The first offer is for 40% off a pair of Root Collective Flats. DoneGood has already met their minimum of 16 orders, so the item is guaranteed at the sale price until the offer disappears at noon EST today.
I feel like I'm rambling at this point, but honestly, DoneGood is good.