boutique

Fashion Project


fashionproject


fashionproject by fracturedradiance on Polyvore

Fashion Project is a new-ish online secondhand clothing retailer with one important difference from other companies in its market: 55% of proceeds go to charity.

The company focuses on well known, mid to high end designers and the site is distinctively modern, with clean lines and minimal use of color. It's a cool place to be. From a quick sampling of items within several categories, clothing is priced in about the same range as Thredup's higher end pieces (but noticeably lower on designer shoes), but the site layout and product images and descriptions are considerably better.

I don't tend to buy much from Fashion Project's preferred brands (Trina Turk, Elie Tahari, Anne Fontaine), so I don't really know where to start, but I think they're capable of appealing to a unique niche within the secondhand market, and that's a great thing. The more the merrier.

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12 months, 12 goals: shop local

shop local

Shopping locally contributes to ethical living in several ways: 1. by supporting local businesses, you contribute to your local economy and culture, 2. you reduce fossil fuel usage and waste since retail items are shipped in bulk to the store rather than to individual homes, 3. you have more opportunities to promote and support fair trade endeavors on a personal level with local business owners and customers.

Charlottesville is blessed with a number of local businesses, from fair trade cafes to greeting card shops, from eco-clothing boutiques to produce grown on local farms. Though the farmers' market is closed for the season, there are still plenty of options. Since moving here, I have found that I prefer to spend the money I earned at a local business at other local shops. I like supporting people's dreams. Local businesses are the heart of the city. They make or break its appeal.

I'll feature a few throughout the month, but to whet your appetite, why not check out my post on local vintage store, Low?

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