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makes and sells cool ethical clothing, but they're so much more than that. They offer accessible, exhaustive resources on supply chain transparency through their The New Standard
initiative, because they believe that the key to change is education. They believe that consumers are smart enough to want real, comprehensive
answers from companies about where their clothes come from, from farm to closet. Knowing a little bit about one part of the supply chain isn't enough. The great thing is that, even if you're not likely to do research before making a purchase, ZADY makes learning about the people, animals, and resources behind the products you buy easy - they'll even send email updates each week if you subscribe.
With this in mind, ZADY started their own collection of timeless basics called The Essentials Collection
. From the press release: "The designs for the products featured in The Essentials Collection are centered on these principles: design for longevity; utilize the highest quality fibers that also have a low footprint; work directly, as partners, with the supply chain to ensure a low impact from farm to final factory; and support American factories and excellence in production with domestic cut and sew."
Read the product description for any item in the collection and you'll learn everything you could possibly want to know about materials and textiles sourcing, worker welfare, and environmental impact. An example from the .06 Lightweight Alpaca Sweater
The .06 is made from the wool of Alpacas raised in their natural habitat in the Andes mountains of Peru, where they can roam, hop, and grow their silky fleece in beautiful natural colors, like this heather grey. Soft as cashmere without pilling, as warm as sheep’s wool without the bulk, hypo-allergenic, and one of the strongest fibers, Alpaca is an ideal ingredient for the sweater that will endure in your closet and become a favorite piece. This super fiber is then sorted, washed, combed and spun in nearby Arequipa, Peru, where 80% of the facilities energy needs is provided by solar panels. We receive the best fibers, called baby alpaca (though its not from baby alpaca), which are then sent to New York, where the slightly relaxed fit and menswear inspired chest pocket are crafted, converging timeless style with the ancient wool.
Considering how much research and work has been put into each piece, The Essentials Collection
is reasonably priced, with items ranging from $36.00 to $185.00. This stuff is built to last, so the cost per wear is sure to be a good value. I've been eyeing
their best selling .02 tee
for months and they recently restocked it!
Though there are many companies committed to transparency, ZADY is the leader in examining what "transparent" means from every angle. If more companies functioned in this way, we'd be well on our way to an ethical, sustainable marketplace.
Read about the manufacturing industry on The New Standard.