conscientious consumer

the moral wardrobe: springtime with Ecouture by Lund

It's Ecouture week! Today I'm sharing a personal style post featuring Ecouture's Twist Dress in Petrol. This is the second post in a three part series, concluding with a giveaway, so check back! Read the interview here.

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ecouture by lund

What glorious weather we've had! Daniel and I spent Sunday afternoon on the patio at the Downtown Mall drinking fair trade, organic coffee and reading books. I got my hands on an advanced copy of Rachel Held Evan's Searching for Sunday and I'm really enjoying it. 

ecouture twist dress
ecouture twist dress in petrol

I wore Ecouture's Twist Dress in Petrol the whole day and it was perfect. It's made of organic cotton-jersey that feels almost like silk, plus it's feminine without being revealing and long enough to be comfortable for all day wear (mini dresses are too constricting). 

The silhouette feels like a departure from my usual style - maybe because it highlights parts of my body I'm not used to highlighting - but I felt confident in it and got a lot of compliments throughout the day. This dress perfectly embodies founder Johanne Helger Lund's statement from Monday's interview: "I think it is possible to be feminine AND a powerful woman at the same time!" 

I don't often associate feminine silhouettes with empowerment, but feminism is about freedom, so why not embrace the things that make you feel confident?

springtime with Ecouture by Lund
Ethical Details: Twist Dress in Petrol - c/o Ecouture by Lund; Cardigan - thrifted; Earrings: handmade in USA via Ash & Rose; Bike Shorts (not shown) - American Apparel

I'm crossing my fingers that cold days are gone for now. I'm much more productive when the weather is nice and we've got tons of work to do at the shop since it's nearly time for the seasonal clothing switch-over. I get to spend this weekend massively reorganizing the clothing racks with my awesome volunteer team.

TOMS: taking another look

toms

I was initially put off by TOMS' business model because it seemed that they were really just in it for personal gain; when you pay $40.00+ for shoes that won't last more than a couple seasons, you better hope that people are getting more than one pair of substandard shoes. But I have to give them credit for creating a more ethical, charity-minded business model that has since been copied by dozens of companies.

And they've really improved since the last time I perused the site. They still give shoes, but they've also created jobs that provide a living wage, donate to various charitable organizations, and feature like-minded companies in their marketplace. These improvements make me feel better about backing them.

toms



toms by fracturedradiance featuring TOMS

When TOMS first came on the scene, I was worried that their model was just another advertising angle. But recent changes make it clear that they really do intend to positively and sustainably impact the world - by spreading awareness, creating jobs, providing resources, and building up others. Good for them!

Do you like TOMS? I owned a pair a couple years ago; they were comfortable, but the quality was so-so.
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