press release

Make Your Black Friday an #ethicalblackfriday

ethical black friday, MadeFAIR + Bead & Reel

What would an Ethical Black Friday look like? 


Because it seems to me that it can't just be about diverting our crazed shopping to ethical companies (Did you know that from 2006-2014, there were 7 deaths and 98 injuries that occurred as a direct result of Black Friday shopping?) Conscious consumerism means taking the time to be more thoughtful: to slow down, look up, and make the best choice we can (and improve lives instead of stampeding over them).

MadeFAIR and Bead & Reel* believe that, too, so this year they're co-hosting #ethicalblackfriday. On Black Friday, both sites will redirect to ethicalblackfriday.com, where you'll be able to purchase just one item - the handwoven, fair trade Linda Scarf - with 50% of proceeds benefiting the Dressember Foundation, which raises money for antitrafficking efforts around the world.

Read the full Press Release below:

Independently owned ethical and sustainable fashion retailers MadeFAIR and Bead & Reel are teaming up for an Ethical Black Friday initiative supporting Weavers Project and the Dressember in a joint statement addressing overconsumption, labor exploitation, and unsustainable fashion practices. 
This Black Friday, both online stores will be offering a new way to shop, shutting down for the day and redirecting to www.ethicalblackfriday.com, where conscious shoppers will have the opportunity to support fair trade practices and this year’s chosen charity—the Dressember Foundation—with the purchase of the limited edition Linda Scarf. Visitors to the site will be encouraged to spend the day investing in experiences with family, friends, or by themselves.They can join the movement by sharing said endeavorson social media with the hashtag #ethicalblackfriday. 
The Linda Scarf is handwoven and fair trade, manufactured in Cambodia by the Weavers Project. It’s 100% unbleached cotton, with charcoal stripes that were hand-dyed using actual charcoal. Half the proceeds will go to Dressember, a 501(c)3 collaborative movement leveraging fashion and creativity to restore dignity to all women and end modern day slavery.  
Transparency is at the center of Ethical Black Friday, and a complete cost breakdown of the scarf is available so shoppersknow what their money is supporting. The price of the $50 scarf accounts for: $25 donated toDressember,$6 towards shipping, $9 profit split between the participating stores, $4 to the individual artisan who wove the scarf, and $6 to be re-invested in education, healthcare, and impact investments in Takeo Province, Cambodia.  
Last year, Ethical Black Friday sold out, offering 100 scarves that raising $2,000 for Made in a Free World. This year, the campaign has grown to include its own websiteand will have 200 scarves available until November 29th (or until they are sold out). Supporters can expect to receive their scarves on December 5th, and flat rate international shipping will be available.  
Both stores will remain closed through Cyber Monday and reopen on Fair Tuesday

While it's inevitable that we'll shop this season, even if just for simple gifts for family and friends, we can start off the shopping season with a meditation on what we need, what we want, and how our purchases affect others. I'll share a list of sales and discount codes over the weekend, but I plan to get outside as much as possible and enjoy the good things this Holiday weekend brings, like family, food, and autumn mountain views.

Happy Thanksgiving, y'all. See you on the other side.

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Check out more info on Ethical Black Friday here.


Sotela: The last dress you'll ever need, now on Kickstarter

sotela kickstarter
I've known Hanna for a few years now, both through her former blog, Gold Polka Dots, and through our mutual membership in the Ethical Writers Coalition. Hanna is compassionate, intelligent, and thoughtful. And now - with the launch of her Kickstarter campaign - she's a sustainable business owner and awesome entrepreneur!

Sotela aims to solve the what to wear conundrum by offering a range of garments that look great and fit regardless of hormonal or seasonal weight and size fluctuations. I love this concept, 1. because it's truly sustainable in that you don't have to buy something new when your size changes, and 2. because it graciously acknowledges regular weight gain and body insecurity. It reminds women that our value isn't determined by how our clothes fit.

I'll let the official press release give you a bit more info about the company and Kickstarter launch:


Sizes may change, but your style doesn’t have to. 


Sotela, a new California-based fashion brand, is solving the “nothing fits” dilemma with its debut collection of essential dresses that span multiple sizes, now available for preorder on Kickstarter.com.

sotela kickstarter campaign
My favorite silhouette, the Cocoon Dress

The brand, conceptualized in 2015, designed a collection of three dresses that span multiple sizes, eliminating time wasted searching for an outfit that fits. Size 1 ranges from 0-6 and size 2 from 8-12.

Never compromising ethics over style: each piece in the Sotela collection is eco- friendly, and features fabrics such as tencel and modal - sustainable fabrics known for their breathability and softness. All Sotela pieces are also locally made in the United States.


Sotela founder, Hanna Baror-Padilla, recognized the need for a dynamic clothing brand for women, as well as the lack of options currently available at major retailers. “Like most women, I’ve struggled with weight fluctuations that have made fitting into my regular clothing a chore. I know first-hand how insecure you can feel when your clothes don’t fit the way the way you remembered."

"I created Sotela because I believe we should be able to reach into our closets and have multiple pieces that will always fit, and better yet, make us feel beautiful.” 


Sotela’s debut dress collection is available for preorder on Kickstarter through June 9, 2016. Once the campaign reaches its fundraising goal of $15,000, funding and manufacturing will begin for “The Last Dress You’ll Ever Need.”

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I am really enjoying watching wonderful women in this community come into their own and change the world in the process.



Also, check out fellow EWC member, Kamea Chayne's, new book, Thrive: An Environmentally Conscious Lifestyle Guide to Better Health and True Wealth, now available on Amazon!